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Cheap Replica Ray Ban Outlet.The brand opened its first flagship in November, a 5,000 square-foot store in Manhattan’s hip SoHo area, that is Luxottica says is key to providing the kinds of experiences that will help Ray-Ban keep its market lead. The store will offer live performances, film screenings, art shows and exhibits that showcase the brand’s long history.Volpetti says Luxottica is determined to use the lessons of the last 15 years to successfully enter China.Ray Bans Aviator Outlet. (Ray-Ban remains an overwhelmingly European and North American brand.) And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry. The marketing will emphasize Ray-Ban’s history of innovation and as the preferred sunglasses of the Hollywood set, something Volpetti says Chinese customers aren’t aware of yet.Beyond China, the key to success for Ray-Ban will be to continue to tap what made it a top name to begin with: good-looking shades that don’t try too hard to be fashion-forward, while boasting the latest technical advances.Cheap Ray Bans Sale.

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Cheap Ray Bans Sale.Such advances include the use in its Liteforce collection of super light and resistant material of the kind aerospace companies use. Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.”As long as the brand continues to balance those two dimensions, technical innovation and counterculture stylishness, it’s going to be fine,” says Joe Jackman, a retail industry consultant whose firm Jackman Reinvents focuses on brand revitalization.Ray Bans Aviator Outlet. (Ray-Ban is not a Jackman client.) “The brand has a clear and true DNA and as long it keeps the balance then they will read as authentic.”Few sunglasses have made their mark such as Ray-Ban’s iconic Aviators, a la Tom Cruise in Top Gun.As technology pushed pilots to new heights, airmen reported having headaches and altitude sickness from the glare of the sky.Cheap Replica Ray Ban Outlet.

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Ray Bans Aviator Outlet.Sen. Rand Paul’s presidential campaign has reportedly stopped selling Ray-Ban Wayfarers imprinted with the “Rand” logo, after the sunglasses company complained that the campaign didn’t have consent.The $150 sunglasses, described on Mr. Paul’s website as “the intersection of politics and cool,” were for sale as recently as Tuesday, The Hill reported.“We learned that the Rand Paul campaign had been selling Ray-Ban sunglasses imprinted with the ‘Rand‘ logo without our consent,” Jane Lehman, who handles corporate media at Ray-Ban’s parent company Luxottica, told The Hill.“After a formal request from us, they promptly removed the product from their site and agreed to cease any further use of our trademarks,” she said.Discount Ray Bans.A description for the sunglasses on Mr. Paul’s website showed President John F. Kennedy wearing Wayfarers on his head next to a picture of Mr. Paul with a similar pair of glasses, The Hill reported.Throughout the years the United States presidents have modeled every pair of shades under the sun.From Eisenhower’s days wearing Aviators as an Army General to president Obama peering over his ‘dad’ sunglasses, every president has had his pair.In a photo set of the presidents, the commanders-in-chief can be seen wearing the coolest sunglasses of the decade from the 1930s to now.Cheap Ray Bans Sale.

 

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Ray Bans Outlet Store.Arguably the most impressive part of the deal is that as soon as you place your order, your custom pair of shades will be at your door in just five days. Whether you’re heading back to school or just trying to get through the dog days of summer, it’s a great time to snag a new pair of Ray-Bans.Crystal lenses, which are tinted on the back and made of glass, adorn several different models of the Wayfarers, said Sara Beneventi, global brand director for Ray-Ban, who says they offer better clarity. “We don’t have plastic lenses,” she said.Fashion Ray Bans Outlet.Name brands, including Ray-Ban, typically offer lenses with UV protection, and some take it a step further with polarized lenses, which can also notch up the price.There’s also manufacturing costs. “All the lenses are made in Italy,” Beneventi said, as are all the Wayfarer components. “No part of the product is made in China.”She said Ray-Ban focuses on long-term quality, making sure the materials used don’t peel or change their shape with wear and tear.”It’s laser cut to make sure it’s very light and comfortable for consumers,” said Beneventi. The Wayfarer frames are usually made of acetate, a type of plastic that can be costly to manufacture.”The technology to make an acetate frame is extremely difficult,” said Colleen Gallagher, the district manager of New York City’s Solstice Sunglasses boutiques.Cheap Ray Bans Store.

 

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Ray Bans Outlet Sale.There are few accessories as iconic as a Ray-Ban sunglasses.Whether you go with Jake and Elwood’s classic wayfarers from “The Blues Brothers,” Tom Cruise’s aviators from “Top Gun,” or the clubmasters of Mr. Orange in “Reservoir Dogs,” there’s hardly a look that Ray-Ban has made that has not become a pop-cultural phenomenon.The praise is well-deserved; anyone who has owned a pair of Ray-Bans knows that they are great shades for all occasions.But since so many of these looks have already been immortalized, it can be tough to find a style that is all your own. For anyone looking for a new pair of shades that are yours and yours alone, you can create completely customized Ray-Bans online with Ray-Ban REMIX.Playing with the customization tool for just a little bit will make it abundantly clear how much control you have over your creation.Ray Bans Wayfarer Outlet.Wayfarers with a crazy pattern on the side and polarized lenses? No problem. A foldable pair of shades with green frames and magenta lenses? You got it. Your imagination can carry you through the over 250,000 potential combinations to create something completely unique. You can even get both your glasses and case engraved to show some actual ownership of your design.Fake Ray Bans Sale.

 

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Cheap Ray Bans.Primarily known for sporty sunglasses, Oakley hasn’t strayed too far from tradition when making its fashionable leisure eyewear. It keeps some of that sporting style, with a streamlined shape and a comfy fit, but have a casual, relaxed look, meaning that you’ll get great-looking glasses that will still be able to last. The strong, lightweight and stress-resistant materials used in the frame means that they’ll still be able to last for years, like Oakley’s more sporty models.If you prefer to make a statement with your shades, then Tom Ford provides the perfect way to do it.Fashion Ray Bans Outlet.These glasses’ square, marble-look frames and dark lenses are unapologetically bold, giving a confident and slightly retro look to anyone who dares wear them.Delicate and neatly-designed – borrowing as many cues from optical glasses as sunglasses – these Hugo Boss shades are perfect for a classic, unshowy look. Combining black frames with gold detailing, they’re stylish and have a quiet confidence that makes them perfect for more formal settings.The Persol pair is chic, well-built, and versatile enough that it will look good with most outfits and in most settings. They are of course fairly expensive – though far from the most expensive – but that price is reflected in their quality. If they are a little much then H&M’s sunglasses are far better than their tiny price tag might suggest.Discounty Ray Bans.

 

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Wearing sunglasses after early September used to be – how to put this delicately? – a massive red flag of wankerdom. A simple pair of Ray-Bans on a bright December day and you might as well have stepped out of your Lamborghini in your mink coat chowing down on foie gras, for the reaction you’d get. It was, frankly, non-U.Cheap Ray Ban Sunglasses. The only person who could pull it off was Anna Wintour.What changed? Well, for a start, our social graces went so far out of the window as to make the wearing or not wearing of sunglasses out of season an irrelevance.Ray Bans Cheap. At a point in time when plenty of perfectly nice people seem to consider it acceptable to conduct an entire conversation with another human being without glancing up from their phone screen to make eye contact, it can definitely be argued that getting your knickers in a twist about the wearing of shades in winter seems about as relevant as insisting on the use of grape scissors.Ray Bans Cheap Online. The world is going to hell in a handcart, my friends. With all due respect, I think that frothing at the mouth with righteous outrage about a pair of shades might be missing the point.Anyway – and much, much more importantly – sunglasses in winter are OK now because they are fashionable. By which I mean fashion as in fashion, rather than fashion as in showing off. This crucial distinction is all too often lost, the relationship between fashion and being a common or garden show-off being more subtle than is sometimes acknowledged. (That’s my story, anyway; and I’m sticking to it.)Shades for reasons other than actual sun-related shade have historically been a lifestyle statement, rather than a fashion one. Consider the two very different meanings of wearing sunglasses at night, and wearing sunglasses on a gloomy winter day.Ray Ban Sunglasses Outlet.To wear sunglasses after dark is to – in your head, or rather on your head – embody the Balearic dream that you will be partying into the sunrise. It’s a message that gets a little lost in translation, sometimes, when worn in a pickup joint on the Fulham Road, but it is still there, somewhere, as the origin story of the after-dark sunglasses wearer.

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The winter sunglasses wearer, by contrast, has had no heartwarming creation myth to reference. Discount Ray Bans Outlet.Sunglasses in December or January are only really, truly necessary if you are in the Caribbean, or just off the overnight flight from LAX. The wearing of them outside of these scenarios has therefore tended to suggest that the person you are in your head is Simon Cowell, say, or Coleen Rooney. And there, my friend, we have a problem.But say – just hypothetically, you know, asking for a friend – you were someone who genuinely wasn’t living out some internal Sandy Lane fantasy but who couldn’t always be bothered to put on eye makeup before leaving the house. Someone who, moreover, didn’t see the harm in a tiny bit of glamour to brighten up a winter’s day.Ray Bans For Cheap. But until now, you couldn’t wear sunglasses, because they just weren’t right. They sent the wrong message. Like giving someone a lift and having them discover, when you switch on the ignition, that your car radio is tuned to Heart FM rather than Radio 4.All praise fashion, which has arrived to save the day. The relationship between fashion and sunnies used to be brusquely transactional. Many brands allowed sunglasses manufacturers to emboss their logo on to products over which they had only vague control, in return for a healthy slice of the profits made by selling those sunglasses to airport shoppers loosened up by a large pre-flight glass of pinot grigio. Ray Bans Sunglasses Outlet.But this has changed. Sunglasses are taken seriously, with luxury brands now treating them as a core product rather than an add-on money spinner. Which means that the sunglasses themselves have become better produced, and more interestingly designed. This makes them less annoying. They are still not quite Radio 4, let’s be honest. But you can hold your head up now, in a pair of winter shades.

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Fans of Dior’s So Real sunglasses (£280-£539), who include Lupita Nyong’o and Olivia Palermo will be pleased to know they are CE certified, but so are all of Asos’ own brand sunnies which are a teeny snip of the price at around £18. Ray Bans On Sale.The same goes for Australian sunglasses brand Le Specs, known for their classic styles with modern twists.Ray Bans For Cheap. The higher price tag of designer sunglasses is down to their initial cost to make – the Dior So Real are hand-painted to create that two-tone mirrored-effect lens. With all three brands offering 100% UV protection, and with extra detailing aside, essentially the higher price tag will be for the branding and design.Ray Bans Outlet Online.As well as suiting your lifestyle, sunglasses should complement your complexion and face shape. A quick chat among our fashion team and a pink frame (blonde, slim face), an orange lens (great with a tan, almond-shaped eyes) and oversized tortoiseshell aviators (brunette, good cheekbones) are the choices that grace the faces of colleagues, proving this isn’t a suits-all accessory. Ray Bans For Cheap.It’s completely subjective.

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‘When picking a pair to suit you, look for opposites to balance out your proportions,’ advises Anna Laub, founder of holiday label Prism.Cheap Aviator Sunglasses. ‘Work with the angles on your face – square frames look great on rounder faces.’ Laub agreed that too chunky a frame can look silly and a tad try-hard – ‘it’s good if you can see your eyebrows.’ How to match your shades to your face shapeSquare,Soften a strong jaw line and wide cheekbones with curvy styles in warm or neutral tones – as a rule, the stronger your features, the bigger the frame should be.Discount Ray Bans.Adding definition is key. Slim your cheeks and lengthen the space in between your features with a frame slightly wider than your face.Cat-eye frames and hard, rectangular edges will sit well on high cheekbones, but ensure the choice of frame is small and neat,’ Hutchfield advises. Rectangular shapes and wrap around styles will add width to a slim face, particularly if in a block colour,’ advises David Hutchfield, senior optician at Sunglasses Shop.Cheap Ray Bans Aviators. You can afford to be adventurous as most styles will suit your face. ‘Experiment with prints, detailed arms and metal frames – they’re huge this season,’ says Laub, and will all add definition.

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If you’re heading abroad or having a ‘Staycation’ this summer, be sure to invest in a decent pair of sunglasses for your child – and even for your baby (See our 10 of the best sunglasses for babies).Recent research has shown that it’s vital to keep your little ones’ eyes protected more than ever.Cheap Ray Bans Aviators. According to the American Optometric Association, children as young as 3 should be wearing sunglasses when playing outside – as up to 80% of exposure to the sun’s rays takes place before the age of 18.We’ve picked out some great sunnies to shield your child’s eyes from the harmful rays.Here comes the science bit.Ray Bans Aviator Sale.Sunglasses for children should provide virtually 100% UVA protection and conform to European safety standards, EN 1836:2005. Look out for those marked as UV400, which means they block a minimum of 99.9% UVB and 99% UVA.Another important factor is to make sure your child’s sunglasses cover a good proportion of the eye area. That said, it is also important to invest in a pair that your child actually likes, otherwise they won’t wear them at all.We present our favourite UV400 children’s sunnies.Discount Ray Bans.Ray Ban – Junior WayfarerDefinitely one for the style conscious tot – these designer sunglasses are pricier than some but are also the originators of the Wayfarer style.Ray Bans Sale Online. If your child likes them, they can be worn for years to come and kept as a collector’s item just like the adult originals.

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As the go-to for getting around seemingly ‘unnoticed’ and shielding eyes from nonexistent sun indoors and at night, the unnecessary use of sunglasses by celebs mean they get a lot of bad press. For us mere mortals however, they’re not only essential for protecting against actual sun damage, but also your summer accessory du jour.Ray Bans Sunglasses Outlet. They should be given as much thought and consideration as you would your wool pea coat for winter or back-to-work tote in the New Year. As straightforward as one would imagine sunglasses shopping to be (go to a shop, try on a few, buy the best looking pair, or even simpler, take a gamble online) there’s a minefield of different frame materials, styles and coloured lenses. You’d be forgiven for thinking the latter are to complement your outfits, they’re in fact designed to suit different activities.Discount Ray Bans Wayfarer.For day-to-day wear, opt for a grey lens; if you’re outdoors and often in grassy areas, a brown lens is recommended. Green lenses are best for sporting activities as they enhance colours, although ‘a polarized lens is best for driving, skiing and sailing as it completely blocks out light glares,’ says Richard Peck, managing director at Sunglass Hut. Planning to read on the beach this summer? ‘Opt for a graduated lens – the lighter colour at the bottom allows a clear vision of your book whilst still being protected’ says Peck.Fake Ray Ban Wayfarer .All sunglasses should provide 100% UV protection – look for the letters ‘CE’ which stand for European Conformity, on the right inside arm to be sure. The CE marking is only given to sunglasses which fulfil the standards of UV protection.

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“People have a very direct, visceral reaction to glasses,” says Fraser. “No-one cares about the fabric your suit is made out of, but they’ll have something to say if your glasses are in distinctive colour or material.”Ray Bans For Sale. Metals, especially in steel create a ‘cooler’ effect, while brass tones are much ‘warmer’. The new trend for ‘crystal’ frames i.e clear plastic, offers a fresher, cleaner more modern look.Definite No-nos:Sports glasses, like wraparound cycling or snowboarding styles, worn with a suit a la Prince Harry. Glasses which change colour and turn into shades make you look like a dithering American tourist. Discount Ray Bans Outlet.Sunglasses on the head. It was wrong in the 90s when it first started happening and it’s wrong now. Sunglasses in a nightclub. Unless, of course, you’re in the Medellin cartel or a pimp.The Lenses:There is a lot of emphasis on how sunglasses look from the outside in, but what about the inside out? The lenses that you use will be the main reason that you are wearing them in the first place.Try on a few different colours.Discount Sunglasses Ray Bans. As well as making the frames look more interesting, a different colour can give you a different outlook.Cooling blues and greens give the world a cinematic feel, whilst warmer purples, pinks and oranges can give a rose-tinted lift. A good optician should be able to offer any colour in different grades of tint. Think about how dark or light you want to go – pale fade or blackout? Polarised lenses are also great if you will be near water or have light sensitivity issues as they reduce glare.Consider Vintage:Vintage frames offer more value and interest, and are often no more expensive than designer branded options. Ray Bans Cheap.“There are plenty of simple, solid frames in beautiful colours that can be worn with ease and style”, says Fraser Laing. “The production quality of vintage frames often surpasses the best contemporary manufacturers, so there is no reason to fear the durability of older frames.”

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When she posted this selfie, the girl probably didn’t realize that her internet shopping would be revealed to the entire world. Alas, it was. The internet screen is reflected in her sunglasses to reveal her online shopping for some “satisfaction,” as the Rolling Stones might say.Cheap Ray Bans Aviator.The photo shows the girl posing in a pair of pink Ray-Bans, with her hand next to her face as she stares pensively at the camera. By all accounts, it’s a pretty harmless selfie. That is, until the reflection of her internet dildo shopping becomes evident in the reflection of her sunglasses.Ray Bans Wayfarer Sunglasses Sale. But was this a selfie faux pas, or is she trying to send a very public message to her boyfriend? The internet isn’t too sure. One user commented, “I think 95 percent of things like these are on purpose.” Another thought it was more genuine, and suggested that she was probably “looking to celebrate after the game.” Whether it was purposeful or not, it’s still pretty funny. The image has since gone viral.Discount Sunglasses Ray Bans. So, no matter whether it was a statement or a slip up, let’s hope that the girl will at least get a freebie from the website.